Still standing.
You turned down 4x. The labs keep leapfrogging each other and your agent keeps routing to whichever one is ahead, which is the one thing a lab can't do. Each customer's agent knows more every month, and none of that knowledge is in a file anyone could export. Switching would mean telling it all again.
The content business you ran in 2026 is a utility API three layers down. Nobody at the company thinks of it as the company.
The lock-in isn't the data. It's six months of a business telling the agent how it actually works. You own that for 40% of your customers, and it compounds. That's the whole position.
One path that gets here
A · Ship the agent as a per-seat add-onB · Reverse. Open the store to every agent and stop pretending Box AI is the front doorB · Use the position. Your store sees every agent's request. Build the agent on top of your own gravityA · Keep building. Route to all three labs; stay neutral on everything but the customerB · Keep going