Pro, with agent.
The bundle holds for five quarters. Then the labs ship small-business agents in WhatsApp and iMessage: no setup, no seats, a pipeline when you ask for one. Your free CRM, the funnel you fed for a decade, stops filling, because the thing it used to be the free alternative to is now also free and also does the work.
Google calls. The offer is a 24% premium. HubSpot becomes the CRM-shaped lens inside Workspace's agent, and the partner directory becomes a page nobody updates.
You priced the agent as an add-on to the seats, which was the only move that didn't cannibalize the core. The core got cannibalized by a free inbox. The innovator's dilemma didn't need you to be slow. It needed you to be rational.
One path that gets here
A · HubSpot Credits. Price the agents as credits, on top of seatsA · Make the free CRM agent-first and bundle credits into Pro